The weight of a RED ONE body is 10lbs. The standard 18-50 RED lens is an additional 2.5 lbs. Fully configured with battery pack, viewfinder, media recorder, matte box, rail system, et al, the RED ONE package can weigh as much as 30 lbs.

The RED One body is cast aluminum. No plastic is used in the manufacture of a RED One.

All design and engineering for the RED ONE is located in Southern California, with manufacture and assembly currently in Singapore.

The founder of RED is Jim Jannard, founder and past owner of Oakley, a multi-billion dollar sunglass and apparel manufacturer. It was Jim's passion for imaging technology and a search for his ultimate camera that led to him starting a company to build the camera that he couldn't buy. It was Jim's plan to challenge the normal conventions of planned obsolescence in today's technology. RED was created by the perfect storm of Passion, Resources and Technological Advance.

There are only a handful of cameras in this rarified fraternity, most of which cost 5-20 times the cost of a RED One, and many of which can only be rented and not purchased. The list of Digital Cinema cameras is a short one and offered by Panavision, Dalsa, Arri, SI and Sony, all of which are 6 figure products. Some rent per week for the amount of a RED One body purchase.

RED will contact you by email when a back ordered item is ready for shipment and final payment. You may keep up to date on all back ordered items by following our schedule at: http://www.reduser.net/forum/showthread.php?t=7464

The RED community is growing with every day and one's best opportunity is to contact an owner in your area. The RED phenomenon is a true village and there isn't a single RED user that wouldn't love to show off his acquisition and share his experience. The best way to meet fellow RED owners is through Reduser.net, the virtual RED community. In addition, RED attends the annual NAB show in Las Vegas and IBC in Amsterdam, as well as touring with Apple for international roadshow events.

If you are a resident of Southern California or are here on business or pleasure, stop into our facility in Lake Forest, where we have set up the RED Store. In the RED Store, you are able to touch and try the RED ONE and its accessories, in addition to purchasing all available, non-backordered components. And don't leave without getting a world famous RED T-Shirt!

Upon ordering on the RED.com website, the customer will be contacted by a BOMB SQUAD representative within 1-2 business days, inquiring if they have any need for assistance compiling a package. Product guidance will be provided and a proforma invoice will be sent with shipping charges and balance due for the total order. Once payment is received and posted at RED, RED will ship the package within 3-5 business days.

All RED One purchases are done online at www.red.com. As At this time, RED has fulfilled all backorders, so your camera will be shipped immediately and will require a 10% deposit with order. Simply click the Store link at the top of the front page and fill your cart! Deposits can be made with a credit card or by bank wire. All deposits are 100% refundable.

At RED, we flip that to ask, "why is everyone else so expensive?" The RED philosophy is a "guerilla" attack by a small, highly elite group of visionaries, designers and engineers, driven by a passion for the technology, and a desire to change an industry by challenging all of its conventions. The sales model is factory direct, eliminating the middle man and the marketing is advertising free, depending on the greatest marketing tool of all, word of mouth. By creating a camera that transcends conventional demographics, the volume of production is magnitudes greater than its competition, thereby further reducing its cost.

The RED One body retails for $17,500.

No mystery, no hidden message, RED is simply the color that represents strength, power and passion, in addition to being chosen as a favorite color by a high percentage of the population. When researching the color Red, one learns that Red "grabs attention", gets people to "take action" and suggests "speed combined with confidence and perhaps even a dash of danger", all apropos for the RED ideology.

RED does not offer a rental program for the RED One. An ideal forum for renting RED Ones can be found at: http://www.reduser.net/forum/forumdisplay.php?f=22

RED is able to work with your leasing company, but does not offer an internal leasing program.

Payments may be made at any time and any increment prior to delivery, but all payments must be made before taking possession of the camera and accessories. There is no provision for credit and making payments over time after receiving the camera.

All deposits are 100% refundable.

Deposits may be made either with a credit card or by bank wire. Final payment may be made with a bank wire, Cashier's Check, Money Order or a check drawn from a U.S. bank. Credit Card payments may be made with a maximum limit of $7500.

The $2500 accessory credit was provided to the first 1500 reservation holders exclusively, those who ordered their cameras at a time when the RED One was to have a built in LCD. When it was decided to make the LCD removable and not an integral part of the camera, and at additional cost, the early adopters were allowed the additional credit, to be used towards accessories, such as LCDs and EVFs.

Although original buyers were limited to 5 cameras, there is no longer a limit to the number of RED Ones that one can reserve.

At this time, all RED product is available direct from the manufacturer. We have no plans at this time to create a dealer network. This, in an effort to keep the cost to the end user at the absolute minimum.

There is only one RED, and it is located in Lake Forest, California. Using a direct online sale model, RED is able to keep costs down and provide the best experience and quality at the lowest price.