News

RED’s announcements and displays at the NAB show last week turned heads and inspired headlines.

BayTiger created a video tour of RED’s NAB booth and products guided by Ted Schilowitz. RED spoke with Scruffy.TV in a video available on their website, chatted with Teradek live from the floor, and also talked to Digital Journal in front of the RED DRAGON upgrade station. In addition to the DRAGON upgrade, the interview touches on the entire history of RED and an overview of digital cinema.

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At the NAB Show we announced the upgrade program to RED DRAGON™ sensors. In what is surely another trade show first, RED is performing upgrades to the RED DRAGON sensor in a clean production facility live in our booth. To do this:

We took part of our manufacturing facility and moved it to the floor of NAB. The entire upgrade is being performed there just as it will be done on RED users’ cameras at our California facility.

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All week at our booth at the NAB Show, RED is conducting one hour introductory courses of REDucation. In the introductory course at NAB, REDucation students shoot on a RED EPIC camera rig, learn post-production with REDCINE-X PRO, and watch their footage on the big screen in the booth.

The public is free to observe the course through each stage. The classes are held at 10am, 1pm and 4pm each day of NAB except Thursday when there is no 4pm class. Each REDucation class at NAB takes 40 students and is free to join. Register here for a class.

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Las Vegas, NV — RED Digital Cinema is happy to announce its acquisition of Element Technica. Element Technica creates rugged accessories for the toughest production environments. Designed by filmmakers for filmmakers, Element Technica enjoys a great reputation among their peers in the cinema and broadcast industry. Given the numerous occasions RED and Element Technica products have been merged on set to provide elegant and durable performance, this announcement is not a surprising one. We are excited to welcome Element Technica into the RED family as the RED ELEMENT division. We look forward to the great work we’ll do together.

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The new sensor from RED Digital Cinema cameras that shoots 6K Resolution at 100 frames per second with impressive native dynamic range has arrived. The RED DRAGON™ sensor translates to 9 times more resolution than High Definition and over 19 megapixels.

Once again proving Obsolescence Obsolete®, RED EPIC and SCARLET owners will be able to upgrade their existing sensors to RED DRAGON.

Those that believed in Jim’s vision when it was still an impossible dream, those that stood in line and paid deposits when everyone told them that RED was a scam, vaporware, snake oil, those that believed that everyone else’s “good” was not “good enough” — those are the early adopters and will be the first to experience RED DRAGON 6K via RED’s RED DRAGON™ sensor upgrade program.

For more info on RED DRAGON, visit the product page. For FAQs on DRAGON upgrades, visit our Support section.

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Las Vegas, NV — RED Digital Cinema introduces RED DRAGON™ — the 6K sensor for RED EPIC cameras — and many other innovations at the NAB Show this week. From shooting to post-production to playing, RED aims to provide the ultimate ultra high-definition solutions.

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Marcus K Jones recently shot Covergirl’s new print and commercial campaign on RED EPIC. Needing to pull stills that would fit on the side of a tour bus, EPIC was the perfect choice for Jones. The new campaign features Covergirls, Nervo, a DJ duo from Australia. The images will be seen in ads in VOGUE, W, Glamour, Rolling Stone, Cosmopolitan and more.

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HDVideoPro recently spoke with Eigil Bryld, the DP on Netflix’s original series House of Cards created by Kevin Spacey, David Fincher and Beau Willimon. Bryld tells HDVideoPro…

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The innovative video game studio Red 5 Studios launched Stage 5 TV to cover emerging trends in gaming and geek culture. Their YouTube channel hosts several different series including Game Changers — a show where they take video game tropes and see if they would work in real life. In the latest episode, Game Changers wants to know if people can fly jetpacks and shoot guns. They shoot every episode on EPICs and SCARLETs.

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HDVideoPro and DigitalPhotoPro magazines present the 7th Annual Emerging Pro contest now accepting entries.

Enter a series of five still photographs and narrative or nonnarrative motion shorts. From the entries, 10 Finalists will be chosen to receive a RED EPIC outfit on loan for a month during which they can shoot a dream project to be judged for the final phase of the contest. One winner will then win a EPIC-X PRO COLLECTION courtesy of RED and a set of ZEISS CP.2 LENSES

The prize package is valued at over $63,000 and features the EPIC-X PRO COLLECTION and a set of 4 Zeiss CP.2 Lenses in either EF or PL mount. All finalists will receive a 1-year subscription to the Adobe Creative Cloud.

For more information and to enter online, visit hdvideopro.com/emergingpro or digitalphotopro.com/emergingpro and submit still photos or motion shorts. Questions should be directed to the HDVideoPro and DigitalPhotoPro Contest Administrator.

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