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News


Steven Soderbergh spoke at the San Francisco International Film Festival last month on the “State of Cinema.” The entire talk is engaging and worth watching. A few short comments on technology deserve attention:

I love all this new technology, it’s great. It’s smaller, lighter, faster, you can make a really good-looking movie for not a lot of money, and when people start to get weepy about celluloid, I think of this quote by Orson Welles when someone was talking to him about new technology, which he tended to embrace, and he said: “I don’t want to wait on the tool, I want the tool to wait for me,” which I thought was a good way to put it.

Due to great demand, the San Francisco Film Society put the video and its entire transcript online.

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Ender's Game Trailer

Posted 12 months ago

This week, the first trailer for Ender’s Game was revealed.

The highly-anticipated adaption of Orson Scott Card’s epic science fiction novel showed footage for the first time publicly at CinemaCon last month. At the time, FirstShowing.net said “We truly are entering a new era of sci-fi, and while Blomkamp’s Elysium and Abrams’ Star Trek will lead the way in the summer, it’s Ender’s Game that will take us to even new heights this November.”

Shot on RED EPIC, directed by Gavin Hood, the film is released on November 1st, 2013.

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Pacific Rim Trailer from WonderCon

Posted 12 months ago

This year at WonderCon in Anaheim, California, Guillermo Del Toro showed a new trailer for Pacific Rim with previously unseen footage. Like many convention previews, this trailer could have stayed in the vault unseen by the public at large. Thankfully, today, the WonderCon trailer for Pacific Rim hit the internet where it immediately generated all sorts of excitement.

Watch the trailer in HD and discover why Guillermo Del Toro called it “the perfect movie to shoot on RED.”

Pacific Rim opens on July 12, 2013.

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Released only one week ago, Macklemore and Ryan Lewis’s video for “Can’t Hold Us” has already racked up a staggering 6 million views. We spoke with Ryan Lewis about shooting on RED.

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RED and Final Cut Pro X Workflow

Sam Mestman who has taught post-production at REDucation has a new series on MovieMaker in the DIY category that describes his RED/Final Cut Pro X workflow in elaborate detail. Mestman says “On the most recent film I worked on using this workflow, I was able to get an assembly edit of the entire film done within two days of the film wrapping.”

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NAB: RED in the News

Posted about 1 year ago

NAB: RED in the news

RED’s announcements and displays at the NAB show last week turned heads and inspired headlines.

BayTiger created a video tour of RED’s NAB booth and products guided by Ted Schilowitz. RED spoke with Scruffy.TV in a video available on their website, chatted with Teradek live from the floor, and also talked to Digital Journal in front of the RED DRAGON upgrade station. In addition to the DRAGON upgrade, the interview touches on the entire history of RED and an overview of digital cinema.

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NAB: The DRAGON Upgrade Station

Posted about 1 year ago

DRAGON Upgrade Station at NAB

At the NAB Show we announced the upgrade program to RED DRAGON® sensors. In what is surely another trade show first, RED is performing upgrades to the RED DRAGON sensor in a clean production facility live in our booth. To do this:

We took part of our manufacturing facility and moved it to the floor of NAB. The entire upgrade is being performed there just as it will be done on RED users’ cameras at our California facility.

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REDucation at NAB

Posted about 1 year ago

REDucation at NAB

All week at our booth at the NAB Show, RED is conducting one hour introductory courses of REDucation. In the introductory course at NAB, REDucation students shoot on a RED EPIC camera rig, learn post-production with REDCINE-X PRO, and watch their footage on the big screen in the booth.

The public is free to observe the course through each stage. The classes are held at 10am, 1pm and 4pm each day of NAB except Thursday when there is no 4pm class. Each REDucation class at NAB takes 40 students and is free to join. Register here for a class.

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