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RED recently celebrated the Grand Opening of our flagship store in the heart of New York City’s SoHo neighborhood. Located at 125 Grand Street, RED’s new building highlights its 150-year history with pieces of its original construction, including two perfect cast iron support arches and red brick facade.

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Freefly DMZ

Recently, Freefly released behind the scenes footage of filmmaker Mark Lewis’ upcoming film that was shot in the Demilitarized Zone (DMZ) between South and North Korea. There are a vast number of restrictions when shooting in the DMZ, but Freefly was given exclusive access through the maze of bunkers – providing viewers with an in-depth experience of what it’s like to navigate this unique terrain. Equipped with a RED EPIC and a MoVI, camera operators were able to create stunning shots that are otherwise not possible in the narrow confines of these surroundings. The transition of the camera from mounted jib to handheld was done seamlessly, in a matter of seconds, creating what Lewis considered to be a “million dollar shot”.

Watch the behind the scenes footage to see the MoVI in action, and take in the unbroken movement caught on RED EPIC, as they move free through the DMZ.

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The Academy of Television Arts & Sciences has announced their nominees for the 66th annual Primetime Emmy Awards. Six series shot on RED received nominations this year – Bonnie & Clyde, Mob City, The Spoils of Babylon, The Originals, Justified, and returning winner House of Cards.

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RED BTS: The Mint 400

Posted 10 months ago

Behind the Scenes of The Mint 400

Go behind the scenes with RED as we explore The Mint 400, North America’s oldest active off-road desert race. Among the most grueling challenges in racing, The Mint pits drivers in twenty vehicle classes against 100 miles of desert – and each other.

The race – defunct between 1998 and 2008 – was revived when Mad Media owners Matt and Josh Martelli purchased it from the Southern Nevada Off Road Enthusiasts Group.

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Giles Harvey, DP, recently took his CARBON FIBER RED DRAGON to Brazil to shoot the titles for the BBC’s World Cup coverage. Mounting the CF RED DRAGON on a MōVI, Harvey was able to navigate the alleys of the Rio favelas with ease as he captured footage of a young boy running with a miniature Neymar figure to the famous Maracanã Stadium – site of this year’s World Cup finals.

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RED Dives Deep on Mission 31

Posted 10 months ago

In a 400sqft undersea laboratory off the coast of the Florida Keys, Fabien Cousteau is making history.

With eight other Aquanauts – and a squad of scientists, technicians, and celebrities assisting from the surface – Fabien has taken up residence 63 feet underwater in marine lab Aquarius. From this reef-side station Mission 31 will attempt to expand our understanding of the world’s oceans and how we can preserve them.

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