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RED BTS: Looks Easy

August 07, 2014

RED BTS: Looks Easy

Bryan Elliot, CEO of The GoodBrain Digital Studios, recently introduced a new web series titled Looks Easy on Entrepreneur’s website and YouTube channel. Shot on a kitted EPIC MYSTERIUM-X®, Looks Easy showcases the truth behind activities that seem simple when watched from the comfort of home. The second installment launches today and brings in Los Angeles Angels pitcher C.J. Wilson to show how difficult it is to hit a baseball thrown by a major league pitcher. RED went behind the scenes with Elliot and Wilson to get a closer look.

As the owner of a full service production studio, Elliot feels that using RED cameras instills confidence with his clients by showcasing GoodBrain’s dedication to incorporating cutting edge technology into their workflow:

“It’s important that we continue to evolve with the tools that are out there, we’re always looking for the latest and greatest. It gives us a lot of credibility when these people see RED cameras on the set.”

An advocate of generating innovative content, Elliot also loves the flexibility that the EPIC MYSTERIUM-X gives him when he’s working to create the most engaging experience possible for the end customer:

“We don’t have to wait to get picked anymore—this is about picking ourselves, creating content and going for it. It’s about building our own audience and, you know, as a storyteller—as someone who wants to make great content—I need tools and if I can rely on the experts who got the tools that I need, it just makes my job that much easier.”

To catch all the Looks Easy episodes, check out Entrepreneur.com’s YouTube channel.