Lost is a global surfing and apparel brand with humble beginnings. Starting out as an industry outsider that challenged the status quo, Lost grew into a global surfboard manufacturer that creates surfboards for both elite and everyday riders. Despite its continued success, Lost has never forgotten where it came from, making a point to remain loyal to the original brand.
Go behind the scenes with the Lost production crew as they use RED cameras to capture imagery for their Spring 2017 line. By moving to RED, Lost has gained both flexibility and independence. Even with a tight crew, they are able to seamlessly shoot all of the content for their delivery platforms in-house and therefore keep total creative control of their brand.
Visit the Lost website to watch the final video and shop their Spring 2017 collection.