FIRST TO 4K. FIRST TO 8K
Shooting on the biggest canvas possible allows creators to unlock more creative flexibility, capture true-to-life organic imagery, and always get the perfect shot.
More resolution means more options and more flexibility. It’s like having multiple lenses and angles in just one take.
More creative latitude to find the perfect shot in post
Creators can focus on their subjects and performances without compromising their vision.
Credit: Shannon Wild
Have confidence in always capturing every perfect moment, no matter how subtle.
Credit: Mike Poore
Create a superior and more organic image by shooting on the biggest canvas possible. Improving clarity, detail, textures, smoothness, color depth, and even noise floor.
More resolution to work with in post-production means more precision and accuracy. Whether it’s 3D tracking, chroma keying, rotoscoping, or even punching in to change something as minor as a subject's eye color.
In this example, the director and DP used anamorphic lenses to create a high-resolution plate. With that 8K plate, they were able to move a single ambulance throughout the frame without having to get additional plates or elements. Check out how the final shot comes to life with a final post-zoom all the way out from a 4K crop.Watch Now
READY TO DIVE EVEN DEEPER INTO WHY RESOLUTION MATTERS AND HOW RED’S REVOLUTIONARY REDCODE CODEC MAKES IT ALL POSSIBLE?
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