Disruptive, revolutionary, game changing, paradigm shifting, visionary, challenging, rule breaking, irreverent. All are adjectives used to describe the technology and the pioneers that envisioned a true digital evolution of film, the minds behind RED. HD was a step backwards, offering less, not more, resolution than 35mm film. Modest steps along the path of innovation had to be leap-frogged. When the RED ONE was first conceptualized, the technology didn't exist to build it, recording solutions didn't exist to capture it and no one thought it was possible. No one except for a small band of people not smart enough to know that it couldn't be done. As with all revolutions, the RED revolution came with new rules, new solutions, and best of all, a new community of followers. This section serves as an informational resource, in the form of "connecting" through our forum, as well as some great new interview videos straight from the source. This section will grow, adding pro tips, how-to's and additional info, and will continue to be the heartbeat of RED.

One of the most significant departures from conventional marketing, pioneered by RED, was the concept of direct communication with its leaders. Here, unlike any camera company before it, a two-way dialogue has been established between the customer and the people responsible for the development of the product, most notably the owner and visionary himself, Jim Jannard. To have a finger on the pulse of the company, to engage in direct conversation with Jim and to learn the latest news at RED, your first stop should be the RECON thread on REDUSER. This extraordinary online relationship, creating a virtual roundtable of discussion, has been instrumental in the development and the advance of the art that is RED.