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Privacy Policy

RED’s privacy and security measures are designed with the strictest securityin mind, so any personal information that you provide to RED is used forthe purpose of receiving RED communications and for personalizing and enhancingyour web experience with RED. RED’s privacy policy is outlined below andtells you how we collect personal information, what information we collect,how we use it, to whom we will disclose it and how you can access, changeand remove your information.


There are many ways that RED may obtaininformation from you: (1) via signup on any RED website(s); (2) from anonline, email, retail, fax or telephone purchase; (3) from navigationalinformation about where visitors go on our website; (4) when you enteran RED sweepstakes/giveaway; (5) anytime you submit a business reply, product,or warranty card; (6) when you sign up at an RED Store; (7) upon contactingcustomer service to request RED communications; and (8) upon signing upat an event. This information may be collected by RED or by vendors/serviceproviders retained by RED and obligated to maintain your personal informationin a confidential manner.


When you register on-line to receive ourproduct information, you will need to provide us with your name, addressand e-mail address. When you make a purchase through RED’s website, youalso will need to give us your telephone number and credit card numberso we can process your payment and contact you in the event of any problemswith delivery. If you contact our customer service department, you mayneed to provide us with additional information so that we can respond toyour questions or concerns as completely and thoroughly as possible. Inorder to provide users and subscribers with the most efficient and enhancedservice and to better understand your preferences, we may request yourgender, year of birth, sports of interest, shopping preference and productinterest. Whether or not you provide this information is entirely up toyou. We also may collect additional non-personally identifiable information(for example, browser version, IP address) which will provide informationregarding the general use of our website. The navigational informationallows us to see which areas of our website are most visited and helpsus improve the quality of your online experience by recognizing and deliveringmore of the most desired features and services.


All personal information that we obtainabout you will be recorded, used and protected by us in accordance withcurrent data protection legislation and this privacy policy. By providingus with your personal information, you consent to us processing this personalinformation in one or more of the ways described in this privacy policy.We will primarily use your personal information to provide products andservices to you, for example:
  • To administer a contest, promotion, survey or other site feature and to provide you with the relevant products or services (for instance to deliver a prize you may have won in a contest).
  • To send you information/materials via e-mail or mail about products, offers and news we think could interest you. This information may relate to products, offers and news of RED. We only send you this if you have opted-in to receive RED catalogs or e-mail messages.
  • To analyze visits to the website and learn about the interests of our visitors in the aggregate and to better understand your personal interests and needs, so we can improve our products and services and deliver to you the type of content, features and promotions that you are most interested in.
  • The information obtained from registration on-line is utilized to improve your web experience with RED by enabling you to obtain a faster checkout for purchases and/or opt-in to receive occasional e-mails, which provide you with the latest and greatest information regarding RED and its products.
The information we ask for when you order on-line is used only to completethe order, to confirm the order and to confirm shipment of the order. Youmay, upon placement of an order, opt to allow RED to save the informationfor a speedier checkout process the next time. This information is thenstored only for the purposes of faster checkout and is not used for anyother purpose.


A cookie is a small removable data file that is stored byyour web browser on your computer. Cookies are only used by RED to allowyou to use RED’s web site in the most efficient manner. Cookies allow youto place an order on our website and allow us to enhance and personalizeyour online surfing and shopping experience. For example, we use cookiesto:
  • Remember the items in your shopping basket
  • Recognize you when you return to our website
  • Analyze visitor behavior
You can choose to have your computer warn you each time a cookie is beingsent or you can choose to turn off all cookies. You do this through yourbrowser settings. Please note, however, that by deleting our cookies ordisabling future cookies you may not be able to access certain areas orfeatures of our website. We also work with other companies who use trackingtechnologies, including web beacons, to serve ads on our behalf acrossthe internet. These companies may collect non-personally identifiable informationabout your visit to our website about your interaction with our communications,including advertising and e-mails. If you object to web beacons, we recommendthat you follow the instructions for deleting existing cookies and disablingfuture cookies. We will still know how many of our e-mails are opened andwe will automatically receive your IP address, a unique identifier foryour computer or other access device but we will not identify you as anindividual.


RED will never sell any informationabout you to anyone. We are part of a larger company and we may share informationwith our parent and affiliated companies. We engage third parties to performservices in connection with the operation of our business. Examples ofthese services include payment processing and authorization, fraud protectionand credit risk reduction, product customization, order fulfillment andshipping, marketing and promotional material distribution, website evaluation,data analysis and, where applicable, data cleansing. We may need to sharepersonal information with these third parties so that they can performthese services, however, we limit the personal information that we giveto them and authorize them to use this information only for the purposeof performing those services. In proceeding with your online order, youagree that both your name and address and those of the delivery name andaddress (if different) will be checked using third parties such as creditagencies. If you are providing a delivery name and address which is notyour own you must have that person’s permission to give us their personalinformation and for us to use it for the purposes specified. By providingit you are saying you have their permission. We share aggregated demographicinformation about our user base with our agents, including agencies orthird party vendors so that they can provide marketing analysis and consulton advertising strategies. This information does not identify individualusers. We also may share non-personal information, such as the number ofusers who visited the website during a specific time period or who purchaseda specific product through the website, with our marketing partners, advertisersand others from time to time. This information generally is shared in anaggregated form. We may release personal information if we believe in goodfaith that: the law or legal process requires it; if we have been advisedby counsel; we have received a valid administrative request from a lawenforcement agency; or such release is necessary to protect the rights,property or safety of RED, or any of our respective affiliates, businesspartners, customers or others. As with any business, it is possible thatas our business develops, we might go through a business transition, suchas a merger, acquisition by another company, sale of all or a portion ofour assets or buying online stores or other assets. In such transactions,information about customers will likely be transferred. You will be notifiedvia a prominent notice on our site for 30 days of any such change in ownershipor control of your personal information. You will be deemed to have consentedto the transfer of your personally identifiable information to any suchsuccessor entity unless you notify us via email to the contrary withinthe 30 day period. Personal information submitted to or collected throughthis website may be stored and/or processed in the United States, UnitedKingdom, Italy or Canada for the purposes described in this privacy policy.By using RED products and services (including our website), you consentto any such transfer of information outside of your country. We do notshare, sell or rent to other third parties any personal information thatyou provide to us, except with your consent or as described in this PrivacyPolicy.


RED has a company policy not to flood people with e-mail correspondence,but simply to give you periodic information so you can stay up to dateon what RED is offering. RED will send e-mails to you only if you ask forthem and you can easily unsubscribe at any time you want by calling ourcustomer service department at (949) 206-7900 or by following the instructionscontained in the e-mail. RED also uses your e-mail address to confirm yourorder and to confirm shipment of your order and to respond to any inquiriesyou make on-line. All e-mails you receive will provide you with informationas to how to get off the e-mail mailing list if you so desire.


If you would like to update your mailing information orwant your name and address removed from RED’s direct mailing list you cangive us a call at (949) 206-7900.


If you are under 14, you should surf onlywith involvement of a parent or guardian. Although RED does not specificallydirect its website, catalogs or e-mails to children, RED strives to providechildren with as much customer service as possible without violating theirprivacy rights. For their protection, RED asks that anyone under 14 yearsof age not attempt to register with RED or otherwise provide RED with anypersonal information without the consent of a parent or legal guardian.


RED will provide you with accessto the personal information you provided to RED by allowing you to view,update or correct your information. In order to protect your privacy, REDtakes steps to verify your identity before granting you access to the privateinformation or enabling you to make corrections. RED will accomplish thisthrough the use of passwords and personal data. If you want to find outwhat personal information RED holds about you, please contact our customerservice department at (949) 206-7900. We may charge you a small fee forproviding this information.


Our web site’s bunker security system is armed with a sentrysystem to monitor activity and prevent any unauthorized disclosure of creditcard numbers or other personal information. In addition, we utilize a licensedsystem for credit card authorization and fraud detection. We use industrystandard SSL (Secure Sockets Layer) encryption to protect the confidentialityof your personal information.


You may request to stop receiving communicationsfrom RED at anytime. You can choose to cancel e-mails only, snail mailonly or both by calling our customer service department at (949) 206-7900.Also, all e-mails you receive will provide you with information as to howto get off the e-mail mailing list if you so desire. It takes some timeto put opt outs in effect so you may still receive catalogs or emails fromRED for several weeks after your request is received. You may also requestto opt out of RED retaining your personal data by calling our customerservice department at (949) 206-7900.


Please review the site periodicallyto see any updates to the information provided here. This privacy policywas last updated on July 29, 2013.