“In life when you can do the things that you love and you make the connections with that, it pulls in the right people at the right time… its pretty amazing to see when things like that work out”

- John John Florence


Embark on a creative journey with John John Florence as he shares his passion for capturing the world’s splendor. Join him as he reminisces about his early projects, where creativity intertwined with his travels to create awe-inspiring films.

“We bought our first RED camera ten years ago. It was a SCARLET and we were working on a surf edit called DONE. Looking back now it’s pretty cool to think how that decision and then meeting everyone at RED over the years helped shape all of our film projects moving forward. We’re fortunate to have the chance to visit these amazing places around the world, and meet so many incredible people — it’s always been a fun challenge to try and capture those experiences and bring them to life in the best way possible. These cameras were a big part of keeping us inspired to do that. For what we do, spending a lot of the year on the road, and the way Erik shoots in general, whether it’s a long session on the beach, or shooting from the water, there just isn’t a better option. Here’s a look at some of our favorite clips and moments from the past decade.

Thank you to every cinematographer who has supported over the years!”

- John John Florence