RED GLOBAL PRIVACY POLICY
Last updated: January 13, 2026
RED Digital Cinema, Inc. and its subsidiaries and affiliates (collectively, “RED,” “we,” “our,” or “us”) value your rights and respect your concerns about privacy. This RED Global Privacy Policy (“Policy”) describes the types of Personal Data we collect when you access or use www.red.com, including any of its microsites or subsites, our mobile applications, or other online products and services that link to this Policy, communicate with customer support, or otherwise interact with us online or offline (collectively, “Services”). This Policy also explains how we use, share, and otherwise process your Personal Data, and the choices available to you for exercising your privacy rights. “Personal Data” means any information that relates to an identified or identifiable individual, including similar terms such as “personal information” as defined under applicable privacy laws.
By accessing or using our Services, you acknowledge and accept this Policy and consent to the privacy practices outlined herein. If you do not agree with this Policy, you are not authorized to use our Services.
This Policy addresses the following topics:
COOKIES AND AUTOMATED DATA COLLECTION TECHNOLOGIES
Additionally, our privacy practices may vary depending on the jurisdiction in which you reside. Please refer to the applicable section below for more information about your rights and how we handle personal data in your region:
Residents of Certain U.S. States (including California)
The types of Personal Data we collect, as well as the sources from which we obtain this information, depend on how you interact with us and are explained in greater detail below.
Personal Data You Provide Directly to Us
We collect Personal Data directly from you when you engage in one or more of the following activities:
- Transactions and Service Requests
, such as purchasing products or services, requesting quotes or information, returning products, or presenting products for repair or service;
- Account and Website Activities
, such as registering your RED account, creating a profile, or using interactive features of our website;
- Communications
, such as subscribing to emails, text messages, or promotional offers, contacting us for customer support, or otherwise communicating with us;
- Feedback
, such as providing product or design feedback, participating in surveys, or sharing opinions, preferences, or other submissions;
- Events and Promotions
, such as registering for or attending trade shows, training sessions, meetings, conferences or other events, or entering contests or sweepstakes;
- Social Media Engagement
, such as tagging us or our products, posting content that mentions us, allowing us to follow or interact with your profile.
We collect the following types of Personal Data directly from you: contact information (such as name, mailing address, telephone number, and email address); account and log-in information (such as your RED username and password, and where applicable, social media account credentials); marketing preferences and interests; purchase and transaction information (including serial numbers and firmware versions); and any other information you choose to provide through your interactions with our Services.
When you make a purchase, we partner with our third-party payment processor, Cybersource Corporation, our fraud prevention partner, Signifyd, Inc., and/or our financing provider, Affirm, Inc., to securely collect, process, and manage your payment information.
Providing your Personal Data is voluntary; however, choosing not to do so may limit our ability to deliver products or services, fulfill your requests, or respond to your inquiries.
- Transactions and Service Requests
Personal Data We Collect Automatically
We automatically collect Personal Data when you interact with us and use our Services. The types of information we collect through automated means include:
- Communication Records:
We collect and retain records of your communications with us, including any Personal Data shared through messages, emails, or other correspondence. This may also include audio and video recordings from conference calls or virtual meetings. If you contact customer support, your conversation may be monitored and recorded for quality assurance, training, and operational purposes.
- Networking and Device Information:
We collect networking and device information when you access our Services. This includes details such as your hardware model, device type and capabilities, operating system vendor and version, browser vendor and version, country, time zone, language preferences, and unique device identifiers (such as Apple’s Identifier for Advertising [IDFA] or Android’s Advertising ID). We also gather mobile network information and data related to your interactions with our website or mobile applications. Our server logs may record data such as the routes through which you access our Services, your Internet service provider, and the IP address of the device used to connect to the Internet.
- Website Activity and Interaction Data:
We collect information about your activity, including access times, pages viewed, navigation paths, and interactions with hyperlinks or features. This includes details such as which pages you visited, items placed in your shopping cart, and your use of any interactive elements on our website or mobile applications.
- Location Information:
When you access or use our Services, we collect information about your approximate location, and, based on your device settings and permissions, your precise geolocation.
- Transaction Information:
When you make a purchase or return, we collect information about your transaction, including products or services you purchased, returned, or are considering purchasing from us, the purchase price, and the date and location of the transaction.
Personal Data Derived Through or Provided by Others
We collect Personal Data about you from other public or commercial sources. For example, our affiliates, former, current, or prospective customers (including authorized dealers, rental houses, and certified service centers), suppliers and vendors (including our fraud prevention partner, financing provider, or shipping and fulfillment vendors), social media networks, and advertising networks may provide us with, or supplement, information about you. We use this information for various operational and marketing purposes, such as verifying contact or financial details, correcting shipping information, delivering personalized offers, generating customer insights, improving our Services, and facilitating transactions. For example, we combine third-party data with the information you provide to better understand your preferences and interests by associating demographic attributes.
- Communication Records:
We use your Personal Data to:
Deliver Services and complete transactions, including:
Processing purchases, returns, and service requests;
Facilitating payments and managing transactions;
Creating and managing your account or profile; and
Fulfilling contractual obligations with you, vendors, and business partners.
Communicate with you and provide support, including:
Responding to inquiries, comments, and customer support requests;
Providing updates about products, services, events, and promotions;
Sending personalized communications and product recommendations;
Inviting you to participate in surveys, contests, or market research; and
Informing you of warranty, recall, or service improvements.
Personalize and improve your experience, including:
Customizing content, offers, and product recommendations based on your preferences;
Enhancing your experience across our Services;
Enabling social features, such as posting content or interacting with third-party platforms; and
Providing a consistent experience across devices and channels.
Analyze data and improve our business, including:
Analyzing trends, usage patterns, and customer behavior;
Developing, training, and improving our Services to enhance operations and communications;
Conducting product development, testing, and quality reviews; and
Creating aggregated, anonymized, or deidentified data for any lawful purpose, including research and product development purposes, provided RED will maintain and use such data in deidentified form and will not attempt to reidentify the data.
Maintain security and meet legal obligations, including:
Detecting, investigating, and preventing fraud, misuse, or unlawful activity;
Maintaining the integrity and security of our technology and networks;
Complying with legal obligations, court orders, and regulatory requirements;
Establishing, exercising, or defending legal claims; and
Protecting the rights, safety, and property of RED, its customers, and others.
RED also uses your Personal Data for other uses consistent with the context in which we originally collected it or with your consent.
We disclose your Personal Data as described below.
- Corporate Affiliates:
We disclose certain Personal Data to our corporate affiliates at RED and Nikon for the purposes described in this Policy.
- Service Providers and Business Partners:
We disclose your Personal Data to our vendors, service providers, contractors, and consultants who perform services on our behalf, such as companies that assist us with payment processing, customer service, analytics, advertising and marketing, surveys, financing, fraud prevention, shipping and delivery, and web hosting. We may also disclose your Personal Data with third parties who partner with us to support our products and/or marketing efforts to our customers.
- Corporate Transactions:
We disclose or transfer Personal Data in the event of, or during negotiations of, any purchase, sale, lease, merger, amalgamation, or transfer of all or a portion of our business or assets, including in the event of any acquisition, reorganization, dissolution, securitization, financing, or liquidation.
- Professional Advisors:
We disclose Personal Data to our legal, financial, insurance, and other advisors in connection with the kinds of corporate transactions described above or in connection with the management of RED’s business or operations.
- With Your Consent or at Your Direction:
We disclose Personal Data when we have your consent or you intentionally direct us to do so. For example, if you tag us on social media, we may seek your permission to repost your content, which may include your username and image, along with the content of your original post.
- To Comply with Law or Protect the Rights of RED or Others:
We disclose your Personal Data with third parties when we have a good faith belief that disclosure is necessary: to comply with a law, regulation, court order, or legal process; to detect, prevent, and respond to fraud, intellectual property infringement, violation of our contracts or agreements, violation of law, or other misuse of our Services; to protect the health, safety, welfare, rights, or property of you, our customers, the public, RED, or others; or under similar circumstances.
We may also disclose aggregated or de-identified information that cannot reasonably be used to identify you to the categories of recipients described in this Policy. RED processes, maintains, and uses this information only in a de-identified manner and will not attempt to re-identify such information, except as permitted by law. In the event any aggregated or de-identified information is still considered Personal Data under applicable law, we apply appropriate safeguards to protect it.
- Corporate Affiliates:
We, along with our service providers, use cookies, web beacons, pixel tags, flash objects, and other tracking technologies to gather information about your browsing activity, purchasing behavior, and other interactions with our Services.
These technologies help us operate and secure our Services, enable core features like login and navigation, recognize returning users, and remember preferences such as language or display settings. They also allow us to analyze traffic patterns, understand how users engage with our content, deliver personalized experiences, and serve targeted advertising. In some cases, we use session replay tools and other analytics services to observe or record user interactions—such as clicks, scrolls, keystrokes, and visit duration—to identify technical issues and improve functionality. We also combine data collected through these technologies with information from other sources to better understand user behavior and preferences.
What are Cookies?
Cookies are small text files stored on your internet-enabled device—such as a computer, smartphone, or tablet—when you visit a website. On subsequent visits, these files are sent back to the originating site or to other sites that recognize the cookie. Some cookies are temporary and expire when you close your browser (session cookies), while others remain on your device for a specified period (persistent cookies).
Cookies serve various purposes, such as helping you navigate between pages efficiently, remembering your preferences (including login credentials, language, font size, and display settings), and enhancing your overall user experience. They also support advertising by making the ads you see more relevant to your interests.
Types of Cookies We Use
We use both first-party cookies (set by our website) and third-party cookies (set by third party service providers such as analytics or advertising partners). These include:
- Essential (Strictly Necessary) Cookies:
These cookies are necessary for the website to function properly. They enable core features such as security, network management, and accessibility.
- Performance and Analytics Cookies:
These cookies help us understand how visitors interact with our website by collecting and reporting information, which allows us to improve functionality and user experience.
- Targeted Advertising (Marketing) Cookies:
These cookies are used to deliver relevant advertisements and measure the effectiveness of our marketing campaigns. They may be set by us or third-party providers. These providers may use cookies to collect information about your online activities across different websites.
What are Pixels?
Pixel tags (also known as clear GIFs or web beacons) are tiny, invisible graphic images or code snippets embedded in web pages, emails, or online documents. They help us understand when and how content is viewed—for example, by capturing the URL of the page where the pixel appears and the time it was accessed. Pixel tags also allow us to recognize when you arrive from a third-party site to redeem an offer, helping us honor special promotions. In emails, they confirm delivery and engagement, including when messages are opened or forwarded, enabling us to improve content relevance and personalize your experience.
Other Tracking Technologies We Use
We use additional technologies beyond cookies and pixel tags to collect data about your interactions with our Services. These include device identifiers, local storage, and third-party analytics tools such as session replay services. Session replay tools record clicks, scrolls, keystrokes, visit duration, and other activity to help us identify errors and improve functionality. These technologies observe or log your behavior while using our Services.
Targeted Advertising and Analytics
We engage third party service providers to deliver analytics, advertising, and related services across websites and mobile applications. These providers may use cookies, web beacons, device identifiers, and other technologies to collect information regarding your use of our Services and other digital properties. Such information may include your IP address, unique identifiers, browser and network details, pages visited, time spent, links clicked, and conversion metrics. This data is used to provide interest-based advertising on third party websites and applications, evaluate the effectiveness of our advertisements, assess content popularity, and better understand user activity online.
The activities described in this section may constitute “targeted advertising,” “sharing,” or “selling” under the privacy laws of certain jurisdictions. Please refer to the ADDITIONAL INFORMATION FOR SPECIFIC JURISDICTIONS section for further details and to review the privacy rights available to residents of those jurisdictions.
Managing Your Preferences
You may disable cookie‑based advertising by selecting the “Your Privacy Choices” link located in the footer of our website and following the instructions provided. In addition, most web browsers allow you to remove or reject cookies through their settings. Please note that disabling or rejecting cookies may limit the functionality and availability of certain features of our Services.
Do Not Track Browser Settings
Some web browsers and programs may send “opt-out” signals, including the Global Privacy Control signal (“GPC Signal”), to websites they connect with. When you access our Services, we will recognize and honor the GPC Signal by deactivating all cookies other than those essential for the Service to function. To verify whether your browser’s GPC Signal has been applied, click the “Your Privacy Choices” link in the footer. Please be aware that if you access our Services from another device or browser, you must enable GPC or set your cookie preferences for each environment. More information about GPC is available at
https://globalprivacycontrol.org/.- Essential (Strictly Necessary) Cookies:
We retain Personal Data for as long as reasonably necessary or permitted in light of the purposes for which it was collected, and as described in this Policy or disclosed to you at the time of collection. Our retention periods are based on business needs, legal requirements, and other relevant criteria, such as:
The date of your last interaction with us;
Applicable statutes of limitations, litigation holds, or other legal, regulatory, accounting, or reporting obligations; and
Retention requirements under contractual agreements.
When Personal Data is no longer necessary or relevant for the purposes for which it was collected, or no longer required by applicable laws, we take reasonable steps to delete, destroy, erase, or aggregate, anonymize, or de-identify the data in accordance with applicable laws and our internal policies.
We maintain appropriate technical, administrative, physical, and organizational measures designed to protect the confidentiality, integrity, and security of your Personal Data. These measures include, but are not limited to, industry standard encryption tools, access controls, passwords, and physical safeguards intended to protect your information against unlawful or unauthorized access, disclosure, misappropriation, alteration, or loss. Please note, however, that the transmission of information over the Internet cannot be guaranteed to be completely secure, and any transmission of your Personal Data via our Services is at your own risk. If you create a RED account, you are responsible for maintaining the security of your password at all times.
Depending on the applicable law in your jurisdiction, you may have the right to submit requests concerning your Personal Data without charge as follows:
- Access and Knowledge:
You may request access to your Personal Data, including the specific pieces of information we maintain about you, as well as details regarding how we collect, use, and share it.
- Data Portability:
You may request that we provide your Personal Data in a structured, commonly used, and machine-readable format, and that we transmit it to you or your authorized representative, where technically feasible.
- Correction/Rectification:
You may request that we correct or update inaccurate or incomplete Personal Data we maintain about you. You may also update or modify certain account information at any time by logging into your RED account or by contacting us at support@red.com.
- Deletion/Erasure:
You may request that we delete your Personal Data, subject to certain exceptions (such as legal obligations or legitimate business purposes).
- Objection:
You may object to the processing of your Personal Data for specific purposes, including:
The “sale” of your Personal Data (as defined under applicable law, including the CCPA).
The processing of your Personal Data for direct marketing or targeted advertising purposes (including, in California, the right to opt out of “sharing,” as defined under the CCPA). To opt out of receiving promotional emails by clicking the “Unsubscribe” link included at the bottom of any such communication. If you are receiving text messages from us, you may opt out by replying with the word “STOP” or by contacting us at the phone numbers provided. If you receive push notifications from any of our applications, you may disable these notifications through your account settings or your mobile device settings. Please note that even if you choose to opt out of marketing communications, we may continue to send you non‑promotional messages relating to your account, transactions, or orders.
The processing of your Personal Data on a “legitimate interest” basis under the GDPR.
The use of profiling or automated decision-making that may significantly affect you.
The use or disclosure of your sensitive Personal Data.
- Restriction of Processing:
In certain circumstances, you may request that we (temporarily) limit the processing of your Personal Data, including:
When the accuracy of your Personal Data is contested.
When processing is unlawful, but you do not want your Personal Data deleted.
When your Personal Data is no longer needed for the original purpose, but is required by you to establish, exercise, or defend a legal claim.
- Withdrawal of Consent:
Where we rely on your consent to process your Personal Data, you may withdraw that consent at any time. Withdrawal will not affect the lawfulness of processing carried out prior to your withdrawal.
To exercise any of your rights, you or your authorized agent (where permitted by applicable law) may complete our request form or contact us. We may need to verify your identity before fulfilling your request to protect the security of your Personal Data.
RED is committed to ensuring that you will not be treated unfairly or discriminated against for exercising any of your rights.
- Access and Knowledge:
RED is headquartered in the United States. However, due to the global nature of our operations, your Personal Data may be transferred to RED affiliates or our trusted service providers located outside the country where you reside. These locations may include: the United States, the United Kingdom, the European Economic Area, Japan, Canada, South Korea, China, India, Australia, Turkey, and Singapore.
Where we transfer Personal Data to countries outside the European Economic Area, we do so in accordance with applicable data protection laws. Depending on the destination country, this may include reliance on an adequacy decision issued by the European Commission, the use of Standard Contractual Clauses, or other appropriate safeguards. You may obtain a copy of these safeguards or request more information by contacting us.
Irrespective of the location in which your Personal Data is processed, only authorized personnel will have access to it and we require all recipients of your Personal Data to maintain an adequate level of protection and security.
We may link to third-party websites or services, or display third-party content within our Services, for your convenience and for informational purposes only. Examples include links to websites of RED Authorized Dealers, Certified Service Centers, Authorized Rental Houses, or third-party accessories, or trailers and details of SHOT ON RED™ titles. These third parties operate independently from us, and their privacy practices, including the data they may collect about you, are governed by their own privacy policies, which we encourage you to review. We do not control and are not responsible for the data handling practices of any third-party websites or services that are not owned or operated by us, and disclaim all warranties, express or implied, as to the practices, privacy, content or security for such third-party websites or services.
Our Services are not directed to children under the age of 18, and we do not knowingly collect Personal Data from anyone under 18. If you believe that we may have inadvertently collected such information, please contact us so that we can take appropriate steps to delete it.
We reserve the right to modify this Policy at any time. Changes to the Policy will be posted on this page. For significant changes, we will notify you by posting a prominent notice on the affected Services indicating at the top of the Policy when it was most recently updated, unless otherwise required by applicable law.
If you have any questions or comments about this Policy, would like to exercise your privacy rights, or would like us to update information we have about you or your preferences, you may call us at +1-949-206-7900, email us at RED-DataPrivacy@nikon.com, or write to us at:
RED Digital Cinema, Inc.
Attn: Privacy Officer
94 Icon
Foothill Ranch, CA 92610
USAThe following provisions apply to residents of, or individuals located in, the jurisdictions listed below. They supplement the RED Global Privacy Policy, and in the event of any conflict, these jurisdiction-specific provisions will take precedence.
Residents of Certain U.S. States (including California)
Certain U.S. states, including California, Connecticut, Nebraska, and Texas, have enacted privacy laws that grant their residents certain rights and require specific disclosures (collectively, “State Privacy Laws”). This section applies to Personal Data we collect both on our Services and offline, such as at trade shows, and serves as a “notice at collection.” This section is not intended to cover data collection or processing that is exempt under applicable law, or information concerning employees, personnel, applicants, and candidates.
Categories of Personal Data
In the preceding 12 months, we have collected the following categories of Personal Data:
- Identifiers
, such as name, email address, username and password, postal address, telephone number, signature, IP address, social media handle, and other similar identifiers.
- Commercial information
, including information about your interests and consuming history or tendencies, such as products or services viewed, searched, or placed in cart; transaction information when you request information, contact customer support, or purchase, return, request or exchange a product, including payment card information or other financial information.
- Internet or other electronic network activity information
, including information regarding your interactions with us online and information we obtain from third parties about use of our applications on third-party platforms or devices.
- Geolocation data
, including precise or approximate location information provided by a device or product interacting with or detected by our Services, where we are permitted by law to process this information.
- Audio, electronic, visual, or similar information
, including telephone call recordings, other voice recordings, still or video images captured by cameras or readers on or around our physical properties or provided to us in connection with a service request.
- Professional or employment-related information
, such as current company name.
- Inferences
based on the above.
Sources of Personal Data
As described above in the COLLECTION OF PERSONAL DATA section, the sources from which we collect Personal Data are: directly from you (both online and offline interactions you may have with us, our affiliates, and/or our service providers), other entities with whom you transact or with whom you maintain relationships who may deal with us on your behalf, the devices you use to access our websites, mobile applications, and online services, analytics tools, social networks, advertising networks, and other third-party services that update or supplement information we hold about you.
Purposes of Collection of Personal Data
We collect Personal Data for the business and commercial purposes set forth in the USE OF PERSONAL DATA section, including to deliver services and complete transactions, communicate and provide support to you, personalize and enhance your experience, analyze data and improve our Services, and maintain security and comply with legal obligations.
Categories of Recipients and Business Purposes
Within the last 12 months, we have disclosed Personal Data identified in the categories above to the following categories of recipients: advertising and marketing partners, Internet service providers, data analytics providers, operating systems and platforms, payment processors, shipping and fulfillment partners, service and repair partners, event partners, fraud prevention partners, cloud service providers, and corporate affiliates. These disclosures were made for specific business purposes as set forth in the DISCLOSURES OF PERSONAL DATA section, including processing transactions, providing services, maintaining and securing our websites and mobile applications, conducting analytics, fulfilling promotions, delivering products, complying with legal obligations, and protecting the rights, property, and safety of our company, customers, and others.
Sensitive Personal Information
While we generally do not collect “sensitive personal information” (as defined by State Privacy Laws), in the limited circumstances under which we collect such information, we only process it where it is reasonably necessary for the purposes of carrying out our legal obligations or exercising specific rights as permitted by law. Sensitive personal information includes information that reveals your race, ethnic origin, religious beliefs, mental or physical health condition, treatment, or diagnosis, sex life or sexual orientation, citizenship or citizenship status, genetic or biometric data, personal information of a known child, or precise geographic data. For example, we may share financial or other data to process or fulfill orders and transactions, verify your information, or process payments. For any other use, we will obtain your explicit consent. For example, if you consented to allow access to your precise geographic location when using the dealer locator feature on our website, we may use that information to provide you with RED authorized dealer locations and the distance to such locations. If you did not consent, we will instead rely on approximate geographic information or data that you supply directly, such as zip code, to deliver the service.
“Selling” or “Sharing” of Personal Data
We do not sell Personal Data for monetary consideration. However, in the preceding 12 months, we have shared the following categories of Personal Data with advertising and marketing partners, data analytics providers, operating systems and platforms, and social media networks for the purpose of delivering targeted advertising and measuring the effectiveness of our ad campaigns: Identifiers; Internet or other electronic network activity information; and Geolocation data.
We do not sell or share Personal Data of known minors under the age of 18.
Retention of Personal Data
We retain your Personal Data as set forth in the DATA RETENTION section.
Your Privacy Rights
Residents of certain U.S. States (including California, Connecticut, Nebraska, and Texas) have the right to access, up to twice in a 12-month period (depending on the law in your state), Personal Data we have collected, used, disclosed, sold, and shared about you. In addition, you have the right to request that we delete or correct certain Personal Data that we have collected from you. Please see the YOUR RIGHTS section for more information.
Exercising Your Privacy Rights
To exercise the access, correction, and deletion rights described above, please submit a verifiable consumer request to us by either completing our request form or emailing us at RED-DataPrivacy@nikon.com.
If you reside in California, you may designate an authorized agent to submit an access, correction, or deletion request on your behalf. We may require the authorized agent to provide written proof of their authority, such as a valid power of attorney or documentation showing that you have granted signed permission for the agent to act on your behalf. In certain circumstances, we may also need to contact you directly to verify your identity or to confirm that the authorized agent has your permission to submit the request.
To the extent permitted by applicable law, we may charge a reasonable fee to comply with your request.
Appeals
We will make every reasonable effort to fulfill your privacy rights request. If we are unable to do so, we will provide you with instructions on how to appeal, as permitted under the applicable State Privacy Law. If you choose to submit your appeal by email, please include an explanation of your concerns along with the reference number associated with your original request so that we can properly review your request history. In some cases, we may contact you directly to ask additional questions or to address your specific concerns.
We will respond to appeals within 45 days of receipt, and if additional time is reasonably necessary, we will notify you of the extension and provide the reason for the delay.
Do Not Sell or Share My Personal Information / Targeted Ad Preferences
You have the right to opt out of certain processing activities, such as "targeted advertising", "sales", and "sharing" of Personal Data, as those are defined under the applicable State Privacy Law, and profiling in furtherance of decisions that produce legal or similarly significant effects. This right can be exercised by you or an authorized agent. To opt out, click the “Your Privacy Choices” link in the footer; the message “Opted Out” will appear under Preferences.
We also recognize GPC signals from your web browser or web browser extension to opt you out of the selling or sharing of any personal information that is derived through your web browser. For more information about GPC, please visit https://globalprivacycontrol.org/ .
Shine the Light Rights
Under California law, we provide you with a cost-free means to opt-out of our sharing your information with third parties with whom we do not share the same brand name, if that third party will use it for its own direct marketing purposes. If you are a California resident, you may request the following information once per calendar year:
The categories of personal information we disclosed to third parties for their direct marketing purposes during the preceding calendar year; and
The names and addresses of those third parties with whom we shared personal information for direct marketing purposes.
To make such a request, please write to us at RED-DataPrivacy@nikon.com or RED Digital Cinema, Inc., 94 Icon, Foothill Ranch, CA 92610 USA. Please mention in your request that you are making a "California Shine the Light" inquiry.
Right to Non-Discrimination or Retaliatory Treatment for Exercise of Privacy Rights
We will not discriminate against you for exercising any of your privacy rights.
- Identifiers
If you are located in the European Economic Area (the “EEA”), the United Kingdom (“UK”), or Switzerland, the following specific provisions apply to our processing of your Personal Data.
Data Controller and EU Representative
In collecting your Personal Data, we are acting as a data controller under applicable privacy laws. We have appointed Ivan Kadlec as our EU Representative under Article 27 of the GDPR. You may contact them at RED-gdpr@nikon.com.
Legal Basis for Processing.
When we process your Personal Data as described above, we do so in reliance on the following legal bases:
- Contractual necessity:
We process your Personal Data to fulfill our contractual obligations to you, such as processing payments and delivering products and services. This includes your name, billing address, shipping address, email address, account and payment information, and purchase history.
- Legitimate interests:
We process your Personal Data where necessary for our legitimate interests in operating, maintaining, securing, and improving our Services and business. This includes providing customer support, performing data analysis, personalizing and optimizing the Services, ensuring security and fraud prevention, and understanding how users interact with our Services. Data subjects can request information on the legitimate interest balancing test by emailing us at RED-DataPrivacy@nikon.com.
- Legal obligations:
We process your Personal Data to comply with applicable laws, such as keeping a record of your consents, managing opt-outs from marketing communications, and responding to court orders, subpoenas, or other lawful requests. This includes your name, email address, and compliance-related data such as records of your consents, opt-out preferences, audit logs, and information necessary to respond to legal or regulatory obligations.
- Consent:
Where you have given us consent, such as opting in to receive marketing communications or location-based services, we rely on that consent as our legal basis. This includes your name, email address, geolocation, and related preference data. You can withdraw your consent at any time by emailing us at RED-DataPrivacy@nikon.com.
Automated Decision Making
Unless we inform you otherwise, we do not use Personal Data you provide to make decisions based solely on automated processing, including profiling, that produce legal effects or similarly significant impacts on you.
Exercising Your Individual Rights
You have the right to access, rectify, delete, or restrict the use of your Personal Data, and to object to certain processing as more fully set forth in the YOUR RIGHTS section. To exercise your rights, please submit a verifiable consumer request to us by either completing our request form or emailing us at RED-DataPrivacy@nikon.com. We will respond to your request in accordance with applicable law.
Complaints and Dispute Resolution
If you have concerns about how we process your Personal Data and we are unable to resolve them, you have the right to file a complaint with the Data Protection Authority where you reside. Contact information for your Data Protection Authority can be accessed through the following links:
You also have the right to seek an effective judicial remedy before the competent courts.
- Contractual necessity:
If you are a resident of Australia, the following specific provisions apply to our processing of your Personal Data.
Exercising Your Rights
You may exercise your rights to access or correct your Personal Data by either completing our request form or emailing us at RED-DataPrivacy@nikon.com. We will respond to your request within 30 days of receipt, and if additional time is reasonably necessary, we will notify you of the extension and provide the reason for the delay.
Complaints
If you have concerns about how we process your Personal Data and we are unable to resolve them, you have the right to file a complaint with the Office of the Australian Information Commissioner (www.oaic.gov.au).
If you are a resident of the People’s Republic of China (“PRC”), the following specific provisions apply to our processing of your Personal Data.
Data Controller
In collecting your Personal Data, we are acting as a data controller under applicable privacy laws.
Cross Border Transfers
RED has affiliates and operates globally, and Personal Data you provide will be transferred outside of PRC. You are responsible for ensuring compliance with all applicable laws of PRC governing the transfer of information or data outside of PRC. Please do not provide us with any information or data for which cross-border transfer is restricted or prohibited under such laws.
Sensitive Personal Information
While we generally do not collect “sensitive personal information” (as defined by applicable privacy laws), in the limited circumstances under which we collect such information, we only process it where it is reasonably necessary for the purposes of carrying out our legal obligations or exercising specific rights as permitted by law. Sensitive personal information refers to information that is likely to result in damage to the personal dignity of any natural person or damage to his or her personal or property safety once disclosed or illegally used, such as biometric identification, religious belief, specific identity, medical health, financial account, whereabouts and tracks, as well as the personal information of minors under the age of 14. For example, we may share financial or other data to process or fulfill orders and transactions, verify your information, or process payments. For any other use, we will obtain your explicit consent. For example, if you consented to allow access to your precise geographic location when using the dealer locator feature on our website, we may use that information to provide you with RED authorized dealer locations and the distance to such locations. If you did not consent, we will instead rely on approximate geographic information or data that you supply directly, such as postal code, to deliver the service.
Exercising Your Rights
You may exercise your right to access and request a copy of, correct or supplement, know and decide on the processing of, request an explanation of the rules governing the processing of, portability of, or delete your Personal Data, or withdraw your consent at any time, by either completing our request form or emailing us at RED-DataPrivacy@nikon.com.
If you are a resident of India, the following specific provisions apply to our processing of your Personal Data.
Exercising Your Rights
You may exercise your right to access, correct, or erase your Personal Data, or nominate another individual to exercise your rights in the event of death or incapacity, by either completing our request form or emailing us at RED-DataPrivacy@nikon.com. You may also request to receive a copy of this Policy or the request for consent in any language included in the Eighth Schedule of the Indian Constitution.
Grievance Redressal
If you have any grievance about how we process your Personal Data, you may email us at RED-DataPrivacy@nikon.com. If we are unable to resolve them, you have the right to file a complaint with the Data Protection Board of India.
If you are a resident of Canada, the following specific provisions apply to our processing of your Personal Data.
Exercising Your Rights
You may exercise your rights to access or correct your Personal Data, or withdraw your consent at any time, by either completing our request form or emailing us at RED-DataPrivacy@nikon.com. By providing Personal Data to us or our service providers, you consent to its collection, use, disclosure, and transfer in accordance with this Policy and applicable law. If you withdraw consent or choose not to provide certain Personal Data, we may be unable to deliver certain products, services, or information to you.
Quebec Residents
If you are a resident of Quebec, the following provisions and rights apply to you under the Act respecting the protection of personal information in the private sector (CQLR c. P‑39.1), as amended by Law 25. Unless otherwise stated, these rights are in addition to those that apply to all Canadian residents under this Policy. In particular, pursuant to Article 28.1, Quebec residents may, in certain circumstances, request that we stop disseminating their Personal Data or de‑index any hyperlink providing access to such data, where such dissemination contravenes applicable law or a court order.
Complaints
If you have concerns about how we process your Personal Data and we are unable to resolve them, you have the right to file a complaint with the Office of the Privacy Commissioner of Canada or the appropriate provincial data protection authority where you reside.