When everything matters and vision or process can’t be compromised, creators around the globe choose RED to unlock their creativity, produce unbelievable content, and get the job done no matter what.

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Resolution Matters

Shooting on the biggest canvas possible allows creators to unlock more creative flexibility, capture true-to-life organic imagery, and always get the perfect shot.

  1. 4k
  2. 5k
  3. 6k
  4. 8k

Reframing

More resolution means more options and more flexibility. It’s like having multiple lenses and angles in just one take.

8k Downsample4k Crop A4k Crop B

Stabilization

More creative latitude to find the perfect shot in post

Original Shot
Stabilized Shot

Pan and Scan

Creators can focus on their subjects and performances without compromising their vision.

Credit: Shannon Wild

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Post Zoom

Have confidence in always capturing every perfect moment, no matter how subtle.

Credit: Mike Poore

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Supersampling

Create a superior and more organic image by shooting on the biggest canvas possible. Improving clarity, detail, textures, smoothness, color depth, and even noise floor.

VFX

More resolution to work with in post-production means more precision and accuracy. Whether it’s 3D tracking, chroma keying, rotoscoping, or even punching in to change something as minor as a subject's eye color.

Director: Atiba Jefferson
DP:Ty Evans
PlateFinal Comp

In this example, the director and DP used anamorphic lenses to create a high-resolution plate. With that 8K plate, they were able to move a single ambulance throughout the frame without having to get additional plates or elements. Check out how the final shot comes to life with a final post-zoom all the way out from a 4K crop.

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RED TECH

READY TO DIVE EVEN DEEPER INTO WHY RESOLUTION MATTERS AND HOW RED’S REVOLUTIONARY REDCODE CODEC MAKES IT ALL POSSIBLE?
WATCH THE LATEST RED TECH COVERING SUPERSAMPLING AND STAY TUNED FOR THE FULL LENGTH VERSION COMING SOON.

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