"This year is all about 4k," we overheard a convention-goer say today at the International Consumer Electronics Show in Las Vegas. We can't argue with that statement. Every major manufacturer is showing off 4K displays ranging from 20-inch tablets to enormous home theater-sized panels.

RED is showing off the capabilities of the REDRAY 4K Cinema Player in conjunction with Toshiba on an 84-inch 4K monitor. In a subtle display, RED and Toshiba show off 4K filmmaking from end to end. With a RED EPIC and REDRAY player overlooking the panels, footage shot on EPIC streams on Toshiba's newest 4K monitor.

Toshiba's 4K Ultra HD World display showcases something other displays are lacking: native 4K content. Alongside three monitors showing Blu-ray content upgraded to 4K are three monitors showing native 4K content.

Come see what true 4K cinema-quality content looks like at the Toshiba booth located in LVCC Central Hall #10926.