RED's announcements and displays at the NAB show last week turned heads and inspired headlines.

BayTiger created a video tour of RED's NAB booth and products guided by Ted Schilowitz. RED spoke with Scruffy.TV in a video on their website, chatted with Teradek live from the floor, and also talked to Digital Journal in front of the RED DRAGON upgrade station. In addition to the DRAGON upgrade, the interview touches on the entire history of RED and an overview of digital cinema.

Engadget called RED's booth their favorite of the show and did a lengthy tour inside the DRAGON Upgrade Station.

Digital Video magazine recognized RED among their Best of Show Black Diamond Awards during the NAB show. The awards "recognize outstanding achievement in the advancement of video technology" and this year, Digital Video included the RED DRAGON among their notable awards.