Las Vegas, NV -- RED Digital Cinema is happy to announce its acquisition of Element Technica. Element Technica creates rugged accessories for the toughest production environments. Designed by filmmakers for filmmakers, Element Technica enjoys a great reputation among their peers in the cinema and broadcast industry. Given the numerous occasions, RED^® and Element Technica products have been merged on set to provide elegant and durable performance, this announcement is not a surprising one. We are excited to welcome Element Technica into the RED family as the RED ELEMENT division. We look forward to the great work we'll do together.