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RED Announces New Products at the NAB Show
April 10th, 2012
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LAS VEGAS, NV -- RED Digital Cinema is thrilled to make several announcements at The NAB Show.

RED is immediately taking orders for several NEW PRODUCTS which further our modular expansion of RED cameras.

Available for at-once ordering are: The BOMB EVF (OLED) utilizes advanced OLED technology in the field to display true blacks and color accurate images. Complementing our Titanium Canon Mount is our new ALUMINUM CANON MOUNT. BATTLE TESTED versions of our shoulder rig THE CLUTCH are also now available.

Several products are now available for pre-orders:

Our WHEEL HANDLE is a round, rubber grip ideal for compact handheld configurations. Two new MATTE BOX RINGS securely clip the RED Pro Matte Box onto a lens. The ACCESSORY V-MOUNT provides a secure, accessible mounting point for v-mount accessories such as the REDmote. We're introducing a new 7" Non-Touch LCD, a high-resolution, non-touch display to provide a wide field of view for RED cameras in the field. The PRO I/O MODULE attaches to the rear of your DSMC brain to provide a central hub for a variety of essential I/O connections. A new REAR SSD MODULE serves as a new location to mount REDMAG SSD media. The PRO BATTERY MODULE (DUAL) allows you to power your DSMC brain using 2x REDVolts. And by popular demand, RED introduces an aluminum LEICA M MOUNT.

In addition, RED is selling several new collections to give users everything they need to start shooting:

The EPIC-X Pro Package and SCARLET-X Pro Package offer everything from the brain to media and power for a discounted price. The EPIC-X GUNNER Collection and the SCARLET-X LIGHTWEIGHT COLLECTION offer users a specialized collection of camera and accessories to jump into a quick style of shooting.

We're excited to announce two products that will be coming soon to RED: an ALUMINUM NIKON MOUNT and a TITANIUM NIKON MOUNT. With the addition of these mounts to the RED arsenal, REDusers will be able to use Nikon, Canon, or any PL mounted lenses with our DSMC system.

If you're fortunate enough to join us at the NAB Show booth #SL3324, you'll find several new prototypes on display.

The MEIZLER MODULE gives you wireless lens control support, wireless timecode receiver, wireless audio receiver and a wireless video transmitter. The AUXILLARY MONITOR ADAPTOR module attaches to the rear of a DSMC camera and gives you an additional power and monitor out. Our WIRELESS MODULE provides wireless video transmission. Our MATTE BOX WITH 3 STAGE FILTERS‹. And our R90 is a rig that allows the user to rotate smoothly from landscape orientation to portrait.

Our most eye-catching demonstration at The NAB Show is easily our new REDRAY 4K media playback device and projector. Our reel at the NAB Show features original 3D 4K content shot on RED EPIC and displayed with the new RED projector via REDRAY. The REDRAY marks the final step in the journey to get 4K content from glass to glass -- shoot in 4K on RED cameras, do 4K post-production using REDCINE-X, distribute 4K files via REDRAY.

Until now, there has always been the nagging question: how do we handle 4K delivery? REDRAY boldly responds to that question. It is the answer to 4K delivery and distribution. 4K rushes can be sent in full-quality over FTP or SD card. Highly-detailed industrial films can be packaged and sent over a network to other REDRAYs. REDRAY can power huge outdoor signage. Wifi and ethernet connections allow REDRAY access to content on a network. Additionally, if you're creating 4K content but don't yet have a 4K monitor or projector, REDRAY will make your 1080p monitor look like a studio display.

4K has arrived and RED is at the front of the pack innovating and improving to let users shoot, edit, and distribute in 4K. Stop by our booth at the NAB Show, #SL3324, to see for yourself how RED is changing the world of cinema and photography.