Last Friday, RED launched the REDRAY, the first stand-alone 4K Cinema Player. During the announcement, Jarred Land spoke of RED's partnership with ODEMAX:

"ODEMAX delivers the only comprehensive distribution platform for 4K content." "Designed to exclusively support the REDRAY Player and REDRAY Projection systems from RED Digital Cinema, ODEMAX.COM is an all-inclusive environment for home and theatrical delivery of feature films, with built-in digital rights management, sales, marketing and analytics tools. ODEMAX provides filmmakers, production companies and independent distributors, direct channel access to the new cloud enabled REDRAY 4K home players."

ODEMAX will empower creators and viewers alike by providing a secure way to transmit 4K content directly to REDRAYs.

ODEMAX service launches at Sundance in January.