The Orange County Register visits RED Studios Hollywood and chats with Ted Schilowitz for a feature in their online journal. Ted speaks about RED's plan: "There's no plan for this company."

The article covers the basics of the RED story -- why Jim Jannard founded the company and how Ted came to join RED. Later in the piece, Ted elaborates on the method to RED's madness and it's a great summation of how RED approaches everything we build:

"True innovation has to start from ground zero," Schilowitz said. "You can't start with a pre-conceived notion of what a piece of technology, or a camera should be in this case. You have to literally start from a blank slate and say: 'we're going to build something from nothing _ from silicon and smarts.' And that's what we did."

Read the article in the OC Register.