TED, the influential non-profit host of idea-packed conferences around the world, put together this behind-the-scenes video of their use of RED EPICs at their recent Edinburgh event. The interests of TED -- whose moniker derives from their focus on "Technology, Entertainment, Design" -- dovetail nicely with RED's. As Laurie House, Chief Video Editor for TED, notes in the video:

"In terms of the RED, I think it certainly enourages the playfulness that we're trying to establish here. These little devices [quadcopters] are so playful... to be able to shoot them in slo-mo and capture every little, almost anthropomorphic spin of the propellers and the little take-off, I think the RED really does amazingly well at that."

TED conferences and talks are often about discussing an interesting idea or demonstrating a new invention. This focus on invention pushes them to look for the best ways to capture and spread that information. The Edinburgh event marked the first time TED shot a talk in 4K. Michael Glass, Director of Film and Video at TED, called it "thrilling" and explained:

"Every time we increase the quality of the video at first we're not sure, is it worth the investment, this and that... and six months in, it's hard to watch talks older than that where it's a lower resolution."
"Then I also think over the long haul, if there were a video of Einstein revealing E=mc², would I want to see it on a tiny little scratched Super 8 or would I love it if it were majestic footage of him. So for us it's getting as much information for the future."

The accompanying video shows off the great array of cameras TED used at the talk and the excitement of the crew involved. That excitement is noted by House later in the video: "I've never heard a cameraman squeal before."